According to a Gartner Customer 360 Summit 86% of HR professionals agree that recruitment is becoming a lot like marketing.
The recruitment marketing mix, as we know it today, comprises of Employee referral programs, Sourcing, Recruitment agencies and Recruitment marketing. The latter – Recruitment Marketing – goes beyond simply finding the right talent for your current job opening. Instead, it also focuses on activating your employer brand to help you target qualified candidates, faster and for less.
This Recruitment Marketing Playbook is the ultimate guide to understanding the concept, building strategy and benefits of this essential part of the recruitment mix that is Recruitment Marketing.